Artificial Intelligence has revolutionized E-commerce, elevating customer experiences through personalized recommendations and 24/7 support from chatbots. With AI-driven dynamic pricing, businesses optimize profits, while supply chain optimization ensures faster order fulfillment. AI’s role in fraud detection safeguards transactions, enhancing customer trust and brand loyalty. As E-commerce embraces the future, AI adoption challenges must be met, paving the way for a transformative and ethical AI-powered landscape.